Princess Group UAE: A Legacy of Visionary Expansion

Founded in 2000 by the astute Mr. Adel Al Marzooqi, Princess Group UAE has become a symbol of diversification and success in the UAE’s dynamic market. Following a distinguished career in the automotive industry, Mr. Marzooqi embarked on an ambitious expansion strategy, transforming Princess Group into a multifaceted enterprise.

Building a Real Estate Empire

The late 2000s witnessed Princess Group’s strategic expansion into the booming UAE real estate sector. Two distinct subsidiaries were established to cater to a broad clientele:

• Princess Real Estates: This entity addresses the needs of both local and international investors, offering a comprehensive range of real estate services such as property sales, leasing, and management solutions.
• Prime Real Estates: Focused on the luxury segment, Prime Real Estates caters to discerning customers seeking high-end properties in Dubai’s most prestigious locations.

The Birth of Princess Cars: A Love Affair with Luxury

Continuing its diversification journey in the late 2000s, Princess Group established Princess Cars. Initially a modest venture catering to the niche market of supercars and luxury automobiles, Princess Cars has flourished through a commitment to excellence. Today, it stands tall as a prominent player within the UAE’s luxury car market.

A Strategic Alliance: A New Chapter in 2016

In 2016, Princess Group embarked on a significant partnership that expanded its automotive footprint beyond the UAE. The group joined forces with Euromotors CJSC, a prestigious entity established in 1998 as the certified importer of BMWs in Armenia. This strategic collaboration proved to be a win-win situation. Princess Group, leveraging its extensive expertise, helped Euromotors further solidify its position as a leading car dealership in Armenia.

A Flourishing Future: Expanding Horizons

Today, the Princess Group boasts a comprehensive automotive section encompassing dealerships for BMW, MINI, and ROLLS-ROYCE, all staffed by a team exceeding 26 dedicated employees. This impressive operation underscores Mr. Marzooqi’s vision and strategic foresight.

The story doesn’t end there. Following a successful journey of over seven years in Armenia, Princess Group, fueled by continuous market research, established Yas Moharek in 2021. Located in Dushanbe, Yas Moharek is a testament to the Chairman, Mr. Adel Al Marzooqi, and Vice Chairman, Mr. Jaber Al Marzooqi’s unwavering vision. This new venture offers a wide variety of automobile classes, comprehensive after-sales services, and even a curated collection of BMW lifestyle products.

Both Yas Moharek and Euromotors share a core principle: to empower customers with a vast range of options, allowing them to select the perfect BMW suited to their individual specifications. As Princess Group continues to evolve, one thing remains constant: its commitment to providing exceptional service and unparalleled experiences across diverse markets.